Tujiamini by SportPesa in a nutshell

June 3, 2024
Deborah Chepkirui

Tujiamini, a groundbreaking initiative powered by SportPesa Kenya aimed at nurturing and supporting talents and sportsmanship. The initiative is set to redefine the landscape of talent development and recognition with its unique approach and commitment.

Tujiamini allocates a monthly budget of ksh.3,000,000 to reward 86 applicants spread across four distinct categories. Gold participants are eligible to apply for talent and sports-related goods, products or services valued up to ksh.500,000. This award is given to one person or a team in every region. The silver category is open to five winners in every region, and each is eligible to win ksh 100,000. Bronze applicants can secure a ksh10,000 one-time mobile payment by submitting a video showcasing their sportsmanship and talent. The bronze category is not limited to regions as it is open for all applicants across Kenya, and it awards 80 winners every month throughout the campaign.

To top the cake, Tujiamini is committed to fostering grassroots football teams through an annual sponsorship of KSh 250,000 to a community-owned football team for the next three years. This initiative aligns with Tujiamini’s core values of community empowerment and investing in the future of sports.

To participate and showcase your talent, register and make your submission on the website tujiamini.co.ke, telling us what you do, how you do it and why you deserve the support. To back-up your submission, send a two-minute video on WhatsApp with the number provided on the website showcasing your talent and the sport you participate in.

Launched on 29th February 2024, Tujiamini has made a progressive move to the point it’s currently at. Three months into it and the initiative has created a positive impact, not only on the winners with the dreams to attain their dreams, but also on their communities and the sporting ecosystem.

Keen on discovering and supporting talents and sports around Kenya, Tujiamini by SportPesa has successfully covered two regions, with over 8,000 applications from Central and Eastern – Northeastern regions and is currently finalizing its campaigns in North Rift, the home of champions.

Translating to “Believe in ourselves,” Tujiamini captures the essence of the initiative. It serves as a rallying cry to inspire confidence and self-belief among sports enthusiasts. Tujiamini believes that everyone has the potential to achieve greatness with the right support and encouragement.