Team sponsorship in Kenya 2024: A complete guide to get your team sponsored

October 7, 2024
P D Shiundu

Getting a team sponsorship for your grassroots football team offers numerous advantages, such as funding for pitch rentals and new kits. Seeking a sponsor early can help you secure financial backing for club development. However, finding a sponsor can be daunting, especially if you're unsure of where to begin or whom to contact.

This guide is designed to assist you in every stage of securing a team sponsorship, ensuring you choose the best fit for your team. It covers everything from locating sponsorship opportunities to important factors when presenting your proposal. The information will help you successfully pitch to potential sponsors for your grassroots football team.

What is sports team sponsorship?

Sports team sponsorship is when a company provides financial or material support to a team in exchange for brand visibility. The sponsor’s logo is typically featured on team kits, banners, and promotional items, making it one of the best team sponsorships in Kenya. This partnership benefits both the team and the company through marketing opportunities and financial support.

Top 5 effective strategies to use in order to get sponsors for your team

First it is essential to develop a strong football sponsorship application that outlines the benefits for the sponsor. Then tailor your pitch to companies looking to sponsor football teams that align with your team's values. Lastly, showcase your online presence, offer flexible football club team sponsorship in Kenya packages, and network with potential sponsors at events.

Benefits of getting a sponsor for your grassroots football team

Sponsorship provides financial stability, helps cover operational costs, and increases visibility for grassroots teams. For teams that say “I need a sponsor for my team,” working with companies willing to sponsor sports teams offers access to better facilities, training, and enhanced performance. This makes their training more efficient giving them greater chances to win big.

Who are the top football sponsors in Kenya?  

The top football sponsors in Kenya are Tujiamini. The initiative is prominent in football club team sponsorship in Kenya. It provides vital financial backing for Teams in Kenya and help clubs succeed locally and eventually get to the international football.

What team is sponsored by SportPesa Kenya?

SportPesa sponsors notable teams such as Gor Mahia FC, Murang’a Seal, and Shabana FC in Kenya. Besides it has sponsored teams such as Simba Sports, Young Africans Tanzania, Hull City, Southampton FC, AFC Leopards, Everton and Arsenal. These teams have benefited from one of the best team sponsorships in Kenya, as well as international exposure from their partnership. Tujiamini Initiative by SportPesa is set to revolutionize sports in the grassroots level.

How do I get in touch with SportPesa Kenya to get a club sponsorship?

Get a club sponsorship from SportPesa, submit a detailed football sponsorship application through the Tujiamini website. You can also check the contact of sponsors in Kenya on their platforms. Make sure to include a solid proposal that aligns with their objectives.

How much has grassroot football benefited from Tujiamini Initiative sponsorship program in Kenya?

Over 7 teams have been sponsored with a 3-year sponsorship through the Cheza Dimba award. Tujiamini team in partnership with DBA Africa selects a team every month where they get sponsorship worth 250,000 for each season. This is by receiving financial and material support. This football sponsorship in Kenya has helped them grow their operations and become more competitive in the local league.

FAQs about team sponsorship in Kenya

1. How do I get my team sponsored in Kenya? To get your team sponsored in Kenya, submit a detailed sponsorship proposal to potential sponsors like Tujiamini highlighting the mutual benefits.

2. How to get football team sponsorship? To get football team sponsorship, create a compelling sponsorship proposal, target companies aligned with your team's values, and engage through networking or direct outreach.

3. How much does it cost to sponsor a team?  The cost of sponsoring a team varies widely depending on the team's level, ranging from thousands to millions of Kenyan shillings annually for professional or grassroots teams.

4. What are the 4 types of sponsorship? The four types of sponsorship are financial sponsorship, in-kind sponsorship, media sponsorship, and promotional sponsorship.

Securing a team sponsorship provides vital financial support and ensures the sustainability of any grassroots football team. It allows you to cover essential expenses throughout the season and maintain smooth operations.