Sports sponsorships for youth: How Tujiamini is empowering the next generation of athletes

Admin
March 26, 2025

Without a clear pathway, the younger generation of sports will have a rough time exploring their talents, limiting a lot of grassroots talents. Therefore, Tujiamini is coming in to rescue our future sports ecosystem by funding talents across all sports from football, golf, athletics to even breakdancing. Our sports sponsorships for youth act as a bridge between a bright future and a potential talent facing challenges like funds, resources and equipment.

Tujiamini sports initiative is aimed at improving grassroots sports while rescuing youths from idleness, drug abuse and joblessness. Offering sponsorships through cash rewards or paid resources and equipment’s, Tujiamini is transforming many lives through sports across the country. Are you a talented youth looking for a sponsor to hold your hand? Read this article to see a step by step guide on how to apply for our sports sponsorships for youth.

READ ALSO: How to get football team sponsorship in Kenya

What are youth sports sponsorships?

Tujiamini youth sports sponsorships come in different ways including cash rewards, training equipment, paid resources like gyms and uniforms. Our sponsorships are long lasting and aim at giving our youths exposure at an international level and an easy time as they train and compete also. The sponsored teams gets more famous through our endorsements.

Sportpesa has invested massively to ensure that youths in sports get to experience themselves doing great things internationally through the Tujiamini initiative. Through sponsorships for youth sports, we are aiming at improving the grassroots level sports to another level. Tujiamini therefore is offering youths dedicated to sports a chance to explore themselves through exposure, paid facilities, uniforms, equipment and even funds to ease their financial burden. Our sponsorships are open for all, whether a team, individual or a club because we believe in everyone's dreams.

Youth success stories of Tujiamini youth sponsorships

The Miles Art and Sports Organization (silver award winners)

This is a grassroots organisation in Huruma, Eldoret that aims at improving the sports in their community while growing it. This great team was a lucky winner of the silver award worth kshs 100k from Tujiamini, which will now help them get more training equipment and other resources for smooth training sessions. With players in different types of sports like football, Kickboxing, hockey and volleyball, MASO was founded in 2020 to help cub petty crimes and drug abuse among the youth of Huruma through sports. Tujiamini hopes that the award will be of a great impact and a good way for the organisation to attract potential sponsors for further development.

Shoot4life basketball team (Gold award winners)

With the aim to fight drug abuse and joblessness, this Shoot4life began with a handful of youths and it currently accommodates a hundred of players annually. This team won the Tujiamini Gold Award worth kshs 500k for their resilience and toughness in the pitch. This award will help them get passes to away fixtures as it will be paying for their transport fees and accommodation.

Fridah Ndinda (Gold award winner)

Ndinda's growth from a humble background to who she is now in athletics has made her the first female to grab the 500,000 Kenyan shillings Tujiamini Gold Award. This reward helped her prepare well and pay her ticket to south Africa for the Absa competitions where she finished on the fifth position. This impressive mark shows Fridah's potential in athletics and Tujiamini is proud to be a part of her journey to becoming an elite athlete. Ndinda is now preparing for the upcoming Nairobi Expeessway marathons in July and we hope to see her shine again.

The deaf golfer Isaac Ogolla Makokha (silver award winner)

This golfer, inspired by his father's working space and his brothers greatly, he has become a centre of our attraction in Kenyan golf through his exceptional playing skills regardless of his condition. Makokha’s Ksh 100,000 silver award will now help him access different tournaments, upgrade his equipment, get a better coach and run his deaf youth’s empowerment program. Isaac hopes to compete on international grounds and make remarkable achievements and be a motivation to the deaf youths who want to pursue golfing as a way of thanking the community.

Breakdancer George Kaminju AKA Mzushiafrica (silver award winner)

Introducing our own Kenyan breakdancer George Kaminju, Tujiamini is more than honored to sponsor this incredible talent with the kshs100,000 Silver award. Having represented Kenya even on international levels, MzushiAfrica believes that his breakthrough is a sign that Kenyan dancers have the capability to shine on international forums. This reward will now help him run his training programs and get safe training equipment and space for his young trainees. Tujiamini is no longer about sports anymore, we are also recognizing unique talents that bring impact to our youths and communities at large.

Benefits brands get for sports sponsorship

Companies that sponsor youth sports are more likely to create a good reputation for their brand alongside increased brand visibility. The sponsor’s logos are branded on the player's uniforms and playing grounds during events. This makes them more familiar with its target market, consequently winning a whole new market and increase their profits. The brands also get to familiarize with people in their fields and gain exposure on different methods of doing business.

How to apply for sports sponsorship with Tujiamini

This is the guideline on how to obtain sponsorship for sports from Tujiamini as a youth

  1. Visit the Tujiamini website (Tujiamini.co.ke)
  2. Fill in your category, whether a team, club or an individual
  3. Go ahead and fill your legal details, email and a functional phone number where we can contact you
  4. Explain to us about yourself, your ambitions and achievements
  5. Tell us your challenges, how we can come in handy and our benefits when we sponsor you
  6. Attach a video of at least 2 minutes that shows your talent
  7. Keep following up for updates about your application

How to get sports sponsorship by Tujiamini

To get Tujiamini as your sports sponsor, make sure that you market yourself well online and also by making good performances in competitions. You can connect with us through our website, email or contacts to speak about yourself, your talent and how you need us. You can also apply for sports sponsorship on our Web page and get a chance to win up to 500,000 Kenyan shillings from Tujiamini.

READ ALSO: Popular sports in Kenya

Best company that sponsors youth sports

Sportpesa’s Tujiamini is the leading sponsor of Kenyan youth sports as we offer individual, club and team sponsorships. We offer materials, resources and monetary support for a period of up to three years. Unlike other sponsors, we focus on grassroots talents and help those who are having a rough time cultivating their talents. This strategy aims at community development through sports as it is a good way of getting our youths away from dangers like joblessness and drug abuse.

Important strategies that will land you Tujiamini sports sponsorship for your youth team & clubs

It is crucial to create a sponsorship package and keep it posted all over your platforms in order to create attention from Tujiamini. It is important to outline your values, ethics and requirements clearly so that we know of we are legible to sponsor you. Create a strong online presence through contents that boasts your abilities, achievements and even challenges to keep us attracted. Visit our website to submit an online sponsorship application that strongly speaks out about you so that we can consider you while giving awards.

Benefits of sports team sponsorships

Benefits for the team

The team gets to enjoy an easy time during training as they acquire upgraded training gears, facilities and training grounds. They also gain exposure through paid tournaments and their financial burden is eased through funding of projects and salaries.

Benefits for the brand

The brand benefits from these sponsorships through increased awareness and revenues. This revenue accumulates from the market created through their logo branding on uniforms and playing fields. Apart from this, the sponsors get to associate with their fellow business people and learn new business strategies.

FAQS for Sports sponsorships for youth

How do you get a sports sponsor?

To get a sponsor for your sport, create an impressive audience and reputation through your media platforms and competitions. Connect with relevant potential sponsors who fit your standards and needs then create a sponsorships package. Reach out to the target sponsors by calls, emails or directly to ask for sponsorship.

What companies are best for sports sponsorships?

Companies that sponsor sports are footwear brands, betting companies like Sportpesa, banks and nutritional companies.

How to sponsor local sports teams?

To offer sponsorships for a local team in sports, you can create sponsorship pacts with different sponsorship packages and reach out to the team or local people.

What brands will sponsor me?

A brand will offer you sponsorship if your needs and ethical values get along with theirs. Also, if your audience can reach their target market it can be an added advantage.

Conclusion

The Tujiamini awards have been a testimonial to the importance of growing grassroots talents. Our mission is to enhance the sports ecosystem through a positive transition and making a better future for our youths through sports. Apply the Tujiamini’s sports sponsorships for youth on our website, as they are open to all kind of sports talents provided you are an adult and above.

Admin
March 26, 2025
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