Every great athlete needs not only their talent but also financial support, resources, and opportunities to become glorious. In Kenya, Tujiamini by SportPesa is making a real difference, turning dreams into reality for many rising stars. One such success story is that of Kennedy Mwangi, Kenya’s seventh strongest man, who has benefited from this transformative initiative with a Ksh 500,000 silver award with a Ksh 10,000 bonus award. Sponsorships for athletes like Mwangi are proving to be a game-changer in the world of sports by increasing brand's visibility, market and most importantly, doubling profits.
For many athletes, the road to success is filled with many challenges, from financial struggles to lack of exposure and inadequate training facilities. Tujiamini is stepping in to bridge these gaps, offering sponsorships for individual athletes and also teams that help athletes train, compete, and grow. Kennedy Mwangi’s journey is a testament to how crucial this kind of support is, allowing him to go beyond and reach new heights. Through sponsorships for athletes, programs like Tujiamini are shaping the future of sports sponsorships in Kenya.
Athlete sponsorships involve a mutually beneficial contract made between a brand and an individual athlete, club or group. Normally, the brand supports the athletes financially, emotionally and also provides paid services like coaches and products like training gears. On the other hand, the athlete is supposed to increase the brand's awareness, create new markets and build a positive image for them.
A brand offering sponsorship for sports person, club, team or an event often gives financial support among other needs like uniforms, paid resources and privileged tournaments. This helps the sports enthusiasts to grow themselves and go to higher levels through exposure and smooth trainings. The sponsored athletes, have the obligation to increase the brand's visibility through endorsements, wearing branded uniforms during competitions and sponsored content in their social media pages.
Tujiamini offers long-term athletes sponsorships program to see you grow up to where you want to be as an athlete. We give the best sponsorships for athletes by giving them increased exposure through paid tournaments, a good training environment by buying them upgraded training gears and services like coaches and gyms. Sponsored content also helps the athletes engage more with their fans more as they expose their talents through the social media posts. Like in the story of Kennedy Mwangi, we ensure that all your essential needs are met to keep you stress free as you pursue your career.
There are different ways for athletes to acquire sponsorships. It includes proving their worth, creating important connections with companies wanting to sponsor athletes and by identifying yourself as a brand. All these is only possible when you continuously avail yourself in important conferences, events and tournaments, showcasing your value as an athlete and having official pages where aspiring sponsors can easily locate you. It is highly recommended to maintain a strong professional and ethical bond with the sponsors by seeking their advice and takes on important things.
To become Tujiamini’s sponsored athlete, you are required to fill an athlete sponsorship application form available on our website following the process below;
Yes, brands sponsoring an athlete always comes in handy in terms of financial security and peace of mind while training, competing or performance day to day athletic duties. This is through getting them training equipment’s, facilities, uniforms, resources and even salaries to keep them motivated. Also, through endorsements, promotional events and sponsored content, the athletes are able to create an engaging platform with their fans while spreading their fame to inspire the young generation of athletes.
They are a good idea especially sponsorship for young athletes who are more recognised and have a promising future. Apart from brand awareness, these athletes help the brand create reputable image as athletics enthusiasts and helps them create connections with other prominent business brands. Alongside that, the athletes get to flex their talents and enjoy a peaceful career journey with their most essential needs like uniforms, facilities, equipment together with finances having been catered for.
Companies can gain many significant advantages from sponsoring sports, including heightened visibility, stronger customer connections, and increased revenue. Associating with a well-known team or athlete allows brands to expand their reach and establish a positive reputation. Sponsorships also create opportunities for a deeper fan engagement, as they are more likely to trust and purchase from brands linked to their favorite teams and sports persons. Additionally, these partnerships provide a unique way for companies to differentiate themselves from competitors while creating compelling narratives about the brand.
These sponsorships have shown a great improvement in the sports ecosystem and also in the world of marketing. Athlete sponsors have witnessed impulsive profits and brand popularity with time compared to brands that do not use sports sponsorships for marketing. These accumulative incomes have been linked to the sector of Consumer Services, showing the impact of these kind of sponsorships in marketing.
The Tujiamini sponsorship program by SportPesa in Kenya is a game-changer for athletes seeking sponsorships. We offer substantial monthly rewards, of KSh 11 million across various categories, which is a three-year sponsorship package. Our initiative focuses on grassroots talents development, ensuring emerging talents receive essential support and recognition. By empowering athletes and fostering a thriving sports culture in Kenya, Tujiamini is transforming the athletic landscape for all athletes looking to pursue their dreams.
Kennedy Mwangi's story is an inspiring one, looking at his history as a retired Rugby player who got injured during an attempt of 200kg squats upto date. Mwangi is now Kenya's number seven strongest man thanks to his devotion and zeal for not believing in failure no matter the situation. His aim is to beat the champions Chris and Stephen in the next competitions which is quite promising as he was able to do 260kg squats and a 270 kg deadline seven times on his first attempt in the competition. Tujiamini therefore has awarded him with a Ksh 100,000 worth Silver Award alongside a prize of gym equipment and supplements worth Ksh 10,000 as we hope to see him become the number one champion.
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Sports sponsorships are currently entering a new exciting era that is set to see sports come to a new evolution. With technology and real time data shaping the game, brands have more ways to connect with fans through events, endorsements and sponsored content. Tujiamini by SportPesa is now opening doors for grassroots athletes, giving them funding and exposure for three years non stop. These sponsorships are becoming more dynamic and impactful.
Powerful sports brands like Sportpesa through Tujiamini and other brands offer athlete sponsorships
Yes, many companies like SportPesa' s Kenya, are open to receive new athletic applications as it has become a valuable marketing technique that increases visibility and creates a whole new market. This year, if you have a community project which could impact a group of athletes, apply Gold Community award now and we will empower you.
The cost ranges from hundreds to millions of dollars according to the athlete's level and the sponsorship package.
To get sponsorships, you need to create a sponsorship package, research on sponsors who meet your ethical standards and can be able to provide for you adequately. It is advisable to create networks and a good fan base so that people can be more aware about your work and potential.
Conclusion
Kennedy Mwangi’s story is just one of the Tujiamini’s big success stories that highlights the power of sponsorship in sports. With the right back up, talented athletes are destined to overcome obstacles and achieve greatness. As Tujiamini continues to support rising stars, more champions will emerge, inspiring the next generation, going beyond competition and changing lives. Sponsorships for athletes are becoming more popular each day as the best way for brands to increase their market and a good reputation to the public.