Kayaking sponsorships is propelling sports and talent success in Kenya- Case study of a professional Kayaker Muturi

Admin
March 26, 2025

Tujiamini has become the number one vessel that has helped a lot of sports people navigate through the turbulent waters and get to the other end safely. We give a secure environment for people to Cultivate their talents and explore their potential. Through sportsman Kayaking sponsorships, this initiative has played a huge role in the rise of many Kenyan athletes like Samuel Muturi, a kayaking champion.

Since Tujiamini was launched, more than Kshs 23,000,000 had been used to fulfil around 1000+ dreams in the country, thanks to Sportpesa. We are here for you to ensure that you have an easy time while preparing for your coming victories. Apply for our sportsman Kayaking sponsorships on our website and get a chance to see your dreams take you far no matter how big or small.

What is sportsman sponsorship?

This is a pact between a brand and an individual, a team or a club in sports. These contracts are mutually beneficial to the both parties in a positive way. The sponsor gives support to the sponsee in terms of funds, equipments, paid resources and uniforms. In return, the sponsored party attends promotional events, wears branded uniforms and creates sponsored contents or adverts in return. Most sponsorships like Tujiamini aims at the growth of upcoming talents in sports by removing the biggest barriers from their way.

How to get sponsorship for sport by Tujiamini

To become a sponsored athlete under Tujiamini, the following steps are going to guide you through the short and simple process;

  1. Visit our website Tujiamini.co.ke to access the application form for your team or yourself
  2. Fill out important information like name, age, residence, valid email and contact numbers. It is important to attach proof of your personal details. Also tell us whether you are a team or an individual
  3. Tell us more about yourself, your goals, achievements, needs, how we can help you and finally our benefits from you as your sponsor
  4. Tell us how you heard from us, if there is a referee then provide their correct current contacts
  5. Send us a short video of at least 2 minutes showcasing your talent.

It is important to submit your applications on time before the deadline and also fill out the correct information during your applications because faulty answers will be disqualified.

Understanding Tujiamini sports sponsorships

Tujiamini is a sports sponsorships initiative founded by SportPesa. Our aim is to spread the culture of sports in our communities through supporting the potential grassroots talents. We are offering upto kshs 30M for this project through awards, the Gold, Silver and Bronze award. The winners are chosen from all the regions to ensure fairness and their rewards help them to achieve their dreams. We keep close contact to know about your progress and make sure the awards are used as promised.

What are the main three types of sports sponsorships?

  1. Athlete sponsorships

The brand offers individual athlete sponsorships where the athlete wears branded uniforms, attends important events and acts as an image for the brand.

  1. Team/league sponsorships

A team or a League is sponsored by a brand. The teams print brand logos and names on their playing kits and also endorse their products in public through paid adverts and content.

  1. Events sponsorships

Here, a brand partners with events like tournaments to see that its goals are met. The sponsors brand themselves on the fields using banners and displaying their products and services in the fields to create awareness of their brand and acquire new market.

Advantages to brands

There are many benefits of sports sponsorships for the brands although it may seem like an expensive way to do marketing. Athletes' sponsors enjoy the reward of increased market visibility and reaching out new market in your target audience through branding on playing kits, fields and social media platforms of the athletes. Also, the reputation of the brand is well created as a sports enthusiast who is willing to promote the growth of upcoming talents in the sports industry. Therefore, these sponsorships are a great way to invest your marketing strategy because sports reach a wider audience globally.

How to find sponsors for sports

To secure a good sports sponsorship, it is  important to create a strong reputation of yourself and your talent also through the social media platforms and also physical platforms like in competitions. This way, it is easy to attract potential sponsors and create meaningful connections with people who can help your talent grow to another level. After getting attention from different wannabe sponsers, approach them and ask for the opportunities whether one on one, through calls or emails. It is also advisable to create your sponsorship packages, expectations, goals and achievements.

The success story of Kenya’s kayaking ace Muturi

Tujiamini’s first ever Kayaking Kenya Sponserships was launched by Ace Muturi a 29 year old from Kirinyaga who bagged the Gold award of Kshs 500k for him and his team of young Kayaks. His dream is to become the first Kenyan canoe slalom kayaker in the international Olympics in 2028 but the training equipments are costly which forced him and his team to train in old gears. This award will help them get new equipments and give them exposure to the modern equipments and help in the training of the elites. This success has been a proud progress for us as an initiative and also Ace with his team of Kayakers as now he will be able to train well for his upcoming competitions where he will make us proud like in the Africa Olympic qualifiers.

Who are the Tujiamini’s Big 5?

Our big 5 are the lucky winners of the Cheza Dimba Gold award of Kshs 500k. These superstars are;

  • Samuel Muturi who is a Kayaking master from the central region. His reward will help him get new equipments to train with and be ready for the upcoming world Olympics.
  • Fridah Ndinda, a potential athletes who has recently presented Kenya in South Africa in courtesy of Tujiamini. The award will help Fridah access training equipments, massage table and also a trainer.
  • Elkana Rutto, a warm hearted coach who made applications for 52 fellow coaches and 5000 athletes in the North Rift community. The award will help them access fully equipped gyms for their training to improve on their technical skills and athletic energy.
  • Tyson Juma, a former rugby player who is becoming the next sprinting legend in Kenya. The Gold award has catered for his training equipments to give him the competence ability and he will be going to France for better training.
  • Boxgirls Kenya. A boxing club in Kenya that empowers women to follow their dreams by offering training and mentorship. Through us, the team will now be able to reach a wide range of women boxers.

Benefits of getting the Tujiamini sponsorship

Tujiamini’s sponsorships come with a lot of benefits to you as a sports person or team. We offer constant three year support of cash, products and services worth upto 500,000 Kenyan shillings to our beneficiaries. Alongside this, we also give mentorship and increase your exposure in the competition grounds through paid tournaments in and outside the country. Tujiamini does this because our aim is to expand the boundaries of sports in the Kenya by looking into the growth of local sports.

Role of sponsorships in sports

Sports team sponsorships and individual sponsorships play a huge role in helping both the sponsor and the sponsee grow in their career field. The individual person or teams get new training gears, paid resources, travel expenses and exposure through tournaments and promotional events. The sponsor's brand becomes more familiar with people and attracts a new market for their product and services.

How does sportsman sponsorships compare to other sponsorships

Sportsman sponsorship is able to attract a huge audience through the strategy of emotional connection and direct approach. They use the social media platforms of the sponsees to reach out for a new market for their products and services through sponsored content and endorsements. It is effective where the sponsored athlete has a good fan base that could influence customer loyalty and interaction.

Tujiamini plans for Sportsman sponsorships in 2025

Tujiamini is aiming to create more sponsorship opportunities for people like Ace Samuel Muturi who have big dreams and the potential but lack equipments and necessary support. With 87 spots open monthly, our initiative chooses the best in the category without discrimination from various regions. Through this, we will be able to empower the growth of sports like Kayaking, boxing and athletics in the country.

FAQS for Sportsman sponsorships

  1. How to get a sponsor for sport? Research on the available sponsers in your area, create meaningful networks during events and also reach out to the sponsors you feel they fit your qualifications.
  2. How to get sponsors for an athlete? To get a sponsor for an athlete, compose sponsorship packages, contact the interested sponsors and also do research on the sponsors you would with to partner with.
  3. How to find a sponsor for a sport? Showcase your talent well in the field and online, write sponsorship proposals and make sure to reach out to your sponser-to-be and hear from them.
  4. What companies are best for sports sponsorships? The top sports sponsors include Sportpesa’s Tujiamini, Nike, Adidas, Pepsi, AG, Anheuser-Busch InBev NV/SA, and Verizon Communications Inc.

Conclusion

Sportpesa have really changed the Kenyan sports through Tujiamini, an initiative that offers sponsorship to upcoming talents in sports or arts. The initiative has more than Kshs 30M for supporting these grassroots talents to support the growth of the sports ecosystem within our community. Through people like Ace Muturi, many young talents get inspired, thus increasing the number of productive youths in the society.

Admin
March 26, 2025
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