‍Football sponsorship is a strategic and mutual relationship between a brand and a football entity. Tujiamini by SportPesa Kenya is an initiative searching for football talent and rewarding teams with 3-year sponsorship. Discover the steps to apply for the sponsorship deal for the Tujiamini football teams. How do you get football sponsorship for your team in Kenya?

‍

Tujiamini is a sports and talent sponsorship initiative that will see winners receive up to 30 million Kenyan Shillings from SportPesa Kenya. Established in 2014, SportPesa is the top online gaming platform and offers sponsorships for football and other sporting careers. In this guide, we will help you understand how to get a football sponsorship.

‍

What is sports sponsorship?

‍

Sports sponsorship is when companies give money or resources to sports teams or events in exchange for advertising or promotion. Companies looking to sponsor football teams want to support and grow sports, and more importantly, they want to create brand awareness.

‍

Companies sponsor sports teams for several reasons:

• Brand Awareness. Sponsorship helps companies get their name out there.
• Positive Image. Associating with sports can give a company a positive image.
• Reach New Customers. Sports events attract a large audience. By sponsoring a team or event, companies can     reach many potential customers who watch the games.

People seek sports sponsorship because of the following:

• Financial Support. Sponsorship helps teams cover costs like equipment, travel, and training.
• Improved Facilities. Teams can use sponsorship money to improve their training facilities and equipment.
• More Opportunities. With better resources, teams can participate in more competitions and improve their skills.

Football sponsorship examples

1. Nike and Cristiano Ronaldo. Nike sponsors the famous footballer Cristiano Ronaldo, who wears Nike gear during matches and appears in their advertisements.
2. Adidas and Real Madrid.  Adidas sponsors the Spanish football club Real Madrid. The team wears Adidas uniforms and promotes the brand in their games.
3. Emirates and Arsenal.  Emirates sponsors the English football club Arsenal. Their logo is on the team's jerseys, and they also sponsor the Emirates Stadium, where Arsenal plays.
4. Coca-Cola and the FIFA World Cup. Coca-Cola has a long-standing sponsorship of the FIFA World Cup, providing financial support and advertising during the tournament.

Both companies and sports teams can benefit greatly from sports sponsorship. Companies gain more visibility and a positive image, and the teams receiving sponsorship get the support they need to grow and succeed.

‍

What is Tujiamini by Sportpesa?

‍

Tujiamini is an initiative by SportPesa that supports grassroots football sponsorship in Kenya. It is run by both SportPesa and DBA Africa, a social enterprise that helps develop sports and talent in East Africa. By providing financial aid and other resources, Tujiamini aims to help young talents and local teams develop.

Tujiamini recognizes that teams can only win tournaments with support. It addresses this challenge through football club sponsorships, providing the necessary support, whether big or small.

‍

How do you get sponsorship for sports with Tujiamini?

To get a sponsorship for your team, you need to apply through the company's football sponsorship application process. It involves filling out forms and providing details about your team's needs. Ensure you meet all the requirements before applying.

‍

How much money has Tujiamini sponsored to support talent and dreams?

SportPesa CEO Capt. Ronald Karauri announced that the company intends to spend over 30 million KES monthly. This amount will go to about 87 recipients, and the distribution will fall into four categories.

How do you apply for sponsorship at Tujiamini Football Club in Kenya?

‍

To apply for the Tujiamini Football Club sponsorship, follow these steps:

1. Visit the Tujiamini website.
2. Go to the Tujiamini application page.
3. Fill out the football sponsorship application form. Complete the form with your team's details and the     specific needs for which you are seeking sponsorship.
4. Submit a video. Create and upload a video up to 2 minutes long. In the video, explain who you are, what you     need, and how the support will help you achieve your dreams.
5. Submit your application. Ensure all information is accurate and send out your application.

Jiamini award categories

‍

Three categories exist under the Jiamini football sponsorship in Kenya:

1. ‍Gold: Win products or services valued up to Kshs 500,000. One winner every month. Winners are announced     regionally.
2. Silver: Win products or services valued up to Kshs 100,000. Five winners every month. Winners are announced regionally.
3. ‍Bronze: Win Kshs 10,000 Cash. 80 winners every month. Open nationwide.

Details on Cheza Dimba Award for Tujiamini football sponsorship in Kenya

‍

The Cheza Dimba tournament helps young football players show their skills and teamwork. Each team gets branded kits to look like professionals. It supports Tujiamini's goal of helping local talent and encouraging community involvement. It also gives chances for underprivileged players to be noticed.

‍

Which groups are allowed to participate in the Jiamini Award?

‍

All local football teams in Kenya, especially at the grassroots level, can participate in the Jiamini Award. It includes youth teams, community clubs, and school teams. You must be 18 years or older to apply for the Jiamini award. You must be part of a senior team if you are applying for the Cheza Dimba, an award under the Tujiamini initiative.

‍

Tujiamini sponsored teams

‍

As of this writing, Tujiamini has distributed over 3.5 million KES, 174 participants have achieved their dreams, and Tujiamini has also sponsored four teams.

‍

How many football clubs are sponsored by Tujiamini by SportPesa Kenya?

‍

SportPesa supports many football clubs, from youth teams to community clubs. This support helps teams improve and compete at higher levels. These teams include:

• Victors Faith FC
• Mwiki United, Ruai United
• Kasarani Football Club
• Maji Mazuri FC
• Ruai Starlets
• Gor Mahia
• Murang'a Seal
• AFC Leopards

Benefits of the Tujiamini Grassroots Football Sponsorship in Kenya

‍

Sponsoring a football team has several benefits, including financial support, training resources, and increased exposure. This sponsorship helps teams grow, develop their talents, and achieve their goals.

‍

FAQS for How to Get Football Sponsorship in Kenya

‍

How do you get football sponsorship in Kenya and Nairobi? Visit the Tujiamini website and send in your application. Read all the rules to make sure you qualify.

‍

How do I find a football club sponsor? SportPesa offers sponsorship under the Tujiamini and Cheza Dimba awards. All information is available on the website.

‍

How to find local sponsors? Tujiamini is keen to sponsor local teams that meet the guidelines.

‍

How do I ask for football sponsorship? Getting a sponsorship is straight forward. Learn about the Tujiamini sponsorship deal and apply.

‍

There is a guide to getting a football sponsorship through the Tujiamini initiative.

‍

‍Apply now and join the ranks of successful teams supported by Tujiamini. Start your journey toward greatness with the Tujiamini initiative!

‍