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Tujiamini is a SportPesa campaign initiative that calls for Kenyans near and far, sports women and men, and various stakeholders to believe in the individual and collective power of sports; to transform society and in turn, spur sports development in the country.

Through the Tujiamini campaign, SportPesa aims at restoring national pride, and welcomes any likeminded individuals or corporate into the fold, to strategically grow and sustainably nurture the sporting industry.